WhatsApp apostará por los perfiles verificados por las empresas. La aplicación de mensajería se sumará a la preocupación por la veracidad y añadirá un ‘tic’ a las cuentas de empresa que considere como reales.
Infinidad de empresas utilizan ya la aplicación de mensajería como canal de atención al cliente y para dar información sobre sus productos. Por ello, WhatsApp está estudiando al forma de crear insignias que muestren qué perfiles de empresa están verificados, con el fin de dar a los usuarios la seguridad de estar comunicándose con la empresa y no con un impostor.
La opción todavía no ha sido lanzada de forma oficial y no está aún operativa, pero han podido verse algunas imágenes en Twiter, como la que han compartido la cuenta @WABetaInfo, que muestra cómo, al lado del usuario en la aplicación, aparece un ‘tic’ verificado en verde.
La función de usuarios verificados aparece, según el citado medio, en la última versión de la beta de la aplicación para Android e iOS (v2.17.1+). Sin embargo, habrá que esperar que WhatsApp la haga oficial y explique si estará disponible también para usuarios particulares (como ocurre en TWitter) o sólo para cuentas corporativas.
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