Las cadenas Gilt Groupe y Sears, que incluye su filial Kmart, se sumaron a otras 15 grandes cadenas de minoristas en retiran los productos de marca Trump de sus catálogos.
Las tiendas dejarán de vender algunos productos de la marca Trump por Internet, pero se han negado a precisar cuántos artículos serán. Prefieren enfatizar que muchos siguen disponibles mediante sus acuerdos con terceros.
Esta misma excusa han dado otros grandes almacenes al suspender la venta de productos de la familia Trump, quizás para no enfrentarse directamente con el Presidente de Estados Unidos.
Ni Sears ni Kmart venden los muebles de marca de la Organización Trump y otros artículos para el hogar en sus tiendas. Pero el anuncio de Sears Holding llega en medio de la campaña #GrabYourWallet, iniciada en octubre, para boicotear mercancías vinculadas al nombre Trump.
El pasado viernes, la compañía informó que podría vender más sucursales, eliminar más empleos y poner a la venta más de sus marcas famosas como parte de su plan para reducir gastos.
Sears, que también es propietaria de Kmart, busca reducir gastos por al menos mil millones de dólares al año. Dijo que también sumaría 140 millones de dólares en liquidez a través de la restructuración de su deuda, lo que le dará a más espacio para respirar.
También podría vender dos de sus marcas —la de electrodomésticos Kenmore y la de baterías de carros DieHard— después de que el mes pasado alcanzó un acuerdo para vender su popular marca de herramientas Craftsman.
Al igual que Sears, otros pesos pesados minoristas como Nordstrom y Neiman Marcus han dicho que sus decisiones fueron impulsadas por negocios, no por política. Pero de acuerdo con The Wall Street Journal, la decisión sí podría estar relacionada con el boicot.
WSJ obtuvo datos que muestran que las ventas de productos con licencia de Ivanka Trump en Nordstrom cayeron un 32 por ciento en el último año fiscal, con descensos en las elecciones presidenciales del 8 de noviembre.
En Nordstrom, las ventas de calzados y prendas de vestir Ivanka Trump totalizaron 14.3 millones de dólares en el año fiscal que terminó en enero, abajo de 20.9 millones en el año anterior.
Como Nordstrom fue abiertamente señalada en el boicot #GrabYourWallet, las ventas de la marca Ivanka Trump cayeron más del 70 por ciento en la segunda, tercera y cuarta semanas de octubre, en comparación con hace un año.
La disminución se ha estabilizado, promediando un 26 por ciento interanual en enero.
Pero evidentemente las tiendas creen que la caída seguirá.
“Durante el último año, y particularmente en la última mitad de 2016, las ventas de la marca han disminuido constantemente hasta el punto de que no tiene sentido comercial para nosotros continuar con la línea por ahora”, dijo Nordstrom en un comunicado el miércoles.
La otra firma es Gilt Groupe. Tiene su sede en Nueva York, con almacenes en Brooklyn, NY, Las Vegas, NV y Louisville, KY. Fue fundada por un visionaron empresario, Kevin P. Ryan. y se convirtió en un éxito inmediato.
Los expertos en cuestiones de ética denunciaron que las acciones de Trump en contra de las compañías que dejan de vender sus productos es un uso indebido de la autoridad presidencial y que podría interpretarse como una amenaza a otras empresas.
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