Mark Zuckerberg, el creador de Facebook, sabe que tiene un fabuloso enemigo en Snapchat. Por ello incorporó Stories, un clon de la funcionalidad de historias efímeras de esta red social, la favorita de los millenials. El éxito fue arrollador y alzancó los 100 millones de usuarios en apenas dos meses. Ayer se hizo público que, además, Facebook incorporará dicha funcionalidad en las aplicaciones móviles y de hecho, ya ha comenzado las pruebas piloto.
La nueva funcionalidad ha sido bautizada como Facebook Stories y el ensayo general se está llevando a cabo en Irlanda, aunque en breve se extenderá a más mercados. Los usuarios de Stories de Instagram se sentirán tremendamente cómodos con la interfaz, porque es muy similar a la de existente en la red de fotografías, y su funcionamiento en general también es idéntico. El usuario puede subir fotografías y vídeos que al incorporarse a “mi historia” tendrán una caducidad automática de veinticuatro horas, transcurridas las cuales, el contenido desaparecerá.
“Queremos facilitar las cosas para que la gente comparta contenido creativo y las fotos y vídeos con quienes quieran y cuando quieran”, asegura Facebook, que quiere convertir Stories en la puerta de entrada de un nuevo filón publicitario en el que está haciendo ya sus primeras pruebas.
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