Con puentes semivacíos y cortas filas en exterior de tiendas departamentales tradicionales en Brownsville se reflejó un severo impacto en las ventas del Viernes Negro , a consecuencia del tipo de cambio, donde fronterizos y mexicanos ocupaban en años anteriores los primeros lugares para ingresar a los negocios en esta ciudad fronteriza.
Las famosas y tradicionales ventas del Viernes Negro reflejaron un desértico panorama en comparación a otros años, donde cientos de personas esperaban por más de 72 horas en el exterior de las tiendas comerciales apostados en casas de campaña y al intemperie en la prolongada espera para la apertura a la media noche.
Ante los nuevos mecanismos de mercadotecnia negocios abrieron sus puertas desde el jueves de Acción de Gracias a partir de las 15:00 horas dando paso a las ventas especiales en las vísperas del Viernes Negro .
Filas no mayores a 100 personas se registraron en el centro comercial más grande de Brownsville poco antes de la apertura anticipada de los negocios, donde los
cazaofertas realizaron sus mejores compras sin aglomeraciones y sin experimentar confrontaciones físicas y eventualidades con compradores compulsivos.
Entusiastas compradores externaron que en este año hicieron un doble esfuerzo por estar presentes y aprovechar los especiales pese a que el dólar ha rebasado la barrera de los 20 pesos, reflejo de una devaluación económica que impacta negativamente a la frontera.
Las garantías de los artículos electrodomésticos que ofertan los centros comerciales en el Valle de Texas, es considerado uno de los motivantes de los compradores al realizar el esfuerzo para adquirirlos pese a la actual condición económica que prevalece.
PREVENTAS DE VIERNES NEGRO
Esta semana y como parte de una estrategia de mercadotecnia que ha dado resultados positivos, se transformó en una alternativa efectiva que en parte disminuyó la presencia de compradores que visualmente dejaron de asistir a las atractivas ofertas.
Cambios en los procesos de compra vía Internet de manera anticipada, en tiendas departamentales, ha generado reacciones por parte de los consumidores mexicanos, donde por tratarse de tiendas extranjeras, no es fácil su acceso.
En tanto el gerente de la tienda aseguró que cada año se ve la presencia de compradores antes de la venta del viernes, sin embargo este año el comportamiento cambió reflejándose una menor presencia en el exterior del establecimiento comercial.
Queda en la historia
Por los últimos años el comportamiento de los consumidores durante las ventas del último viernes del mes de noviembre reflejaban campamentos abarrotados, escenarios que reflejaban una fiesta nocturna para quienes pernoctaban en el área de estacionamientos y hacer amena la espera, conviviendo y conociendo nuevas amistades.
En otros años y sin importar las inclemencias del tiempo, los campamentos más visibles se apostaban por espacio de una semana en la tienda de electrónica Best Buy en la ciudad de Brownsville, donde la costumbre estribaba en por año con año mexicanos ocupaban los primeros lugares pare aprovechar las mejores ofertas.
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